Chatbots are not popular because they are new. The increasing demand for these technological solutions is not a result of blind consumerism, nor is it a case of mindless obsession with AI. The reasons, for once, are way stronger – chatbots really do improve businesses in a variety of ways.
Why Chatbots Are the Future
“There is going to be an exponential growth in the role of chatbots over the next decade”, explains Avi Ben Ezra, the Chief Technology Officer of SnatchBot.
As a leading user-friendly platform for building bots, the company showcases that “it’s possible to build chatbots that respond to emotional content (whether the person sounds cheerful or happy, agreeable or discontented) and tailor the chatbot response accordingly”. Both of these terms – emotional and content – are crucial for success.
In the digital world and the age of limitless connectivity, aspiring businesses are right to assume that a modern consumer expects nothing but the fastest, easiest, and most convenient solutions. Chatbots are certainly solutions of such a sort and are already opening new strategic doors to all who employ them. From exceptional customer service to fast-growing ROI, the list of their benefits only keeps going on and on.
As reports of new and impressive applications continue to pile up, we cannot but wonder – what is the best way to build a new, more impressive, and better chatbot?
The following 8 examples are not the only ones.
Thus far, we have seen chatbots answering customer service queries, simple and complex alike, and virtual assistants providing a much-needed guidance to online shoppers. But, what about chatbots actually moving beyond to selling the goods instead of only marketing them?
Experts believe that very soon, your business could benefit from bots performing actual conversions in place of salespeople. It can be said that Uber and Lyft are the pioneers of this model, though Amazon Echo and Alexa already allow orders through conversational interfaces. SnatchBot’s chatbot directory shows that dozens of developers on that platform have built bots that sell goods via PayPal.
2. Sales Bots for Virtual Goods
The same applies to chatbots selling photos, music, powerups, chips, and other virtual goods. Just as with products and services, sales bots here ensure a smooth and very short customer journey from front to end.
3. Chatbots as Product Extensions
If you are a provider of paid-for products and services, why not build your bot as an extension of your offer? The extension would have an effect similar to that of mobile apps, but would be way more engaging, intuitive, and helpful. The bot would then help you cover yet another channel of communication, thus building yet another touchpoint between consumers and your brand.